![]() ![]() If you prefer to use doc files, check out our content brief template in Word. editorial guidelines: for example whether to capitalize titles, which citation style to use (APA, MLA, Harvard, etc)Ĭheck our blog post to understand how to build detailed content briefs, or download the above content brief template in PDF format.deadlines: how much time they have to deliver the first draft or to complete the project.internal linking opportunities and anchor texts to be used.content type: this includes blog posts, white-paper, newsletter, etc.your audience’s search intent and questions that should be answered. ![]() a content outline which shows the various titles and sections of your article you may also include guidelines for the meta description.keywords to include for SEO purposes, ideally with frequency ranges showing primary keywords.minimum word count and word count for each section.topics and sub-topics that should be discussed.your target audience and persona: who is this content written for?.the purpose of the content and the role it plays in your content marketing funnel.your brand or the brand of your client in case you’re an agency.What Should Be Included in a Content Brief?Ī content brief should contain the following information: This is particularly important if you’re hiring new freelance writers for your content projects. Your content creators need to understand what your company and its clients do and know what goals you’re trying to achieve. Well, it’s the same approach for content creation. If you hire a designer to create a logo for your company, you’d need to tell that designer some background about your company, what products or services you sell, who your target audience is, what style you like, some information about your competitors and how much time they have to create the logo. Why Is It Important to Use a Content Brief?Ĭontent briefs give important guidelines for your content creators to understand the purpose of the content and make sure they are aware of your expectations. A good content brief will not only help you create better content but also optimize your content for search engines. It contains every information that the content writer should know in order to create content that meets the goal of the content strategy. A content brief is a document prepared by content team managers, content strategists or content editorialists for writers. ![]()
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